Hi, I'm Kelly Ortega. I'm a UX Researcher and Designer.
With a background in anthropology and psychology, I use research and design to craft digital experiences that feel intuitive and human.
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Currently a graduate student @ the University of Michigan, pursing a MS in UX Research and Design.
Conducted UX research to inform the design of a digital tool matching University of Michigan students to library spaces that meets their study needs and activities.
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UX Research
Card Sorting
Interviews
​Evaluated and improved a pilot digital room reservation system at the University of Michigan’s Library to ensure it met student and staff needs during increased pandemic demand.
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Usability Tests
Surveys
Observations
Designed a full brand identity and high-fidelity app prototype for an Ann Arbor bulk-goods shop, including a new logo and comprehensive style guide.
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